Total sales: €36.3 million (+27.53% compared to 2018)
80% of sales were generated by 10 shops
Number of orders: 645,153 (+38.46% compared to 2018)
Average order value: ~ €56 (-€4.82 compared to 2018)
Online payments: 11.74% (+25.42% compared to 2018) - cash on delivery still preferred by Romanians
Highest B2B order: €43,134
Highest B2C order: €7,591
Most loyal customers: 1) 107 orders, 2) 89 orders, 3) 79 orders
Monthly sales distribution:
January: 8,31% February: 7,12% March: 7,68% April: 8,24% May: 8,41% June: 7,56% July: 7,77% August: 7,60% September: 7,49% October: 8,90% November: 11,73% December: 9,19%
Daily sales distribution:
Monday: 16,58% Tuesday: 15,31% Wednesday: 15,41% Thursday: 14,90% Friday: 16,27% Saturday: 10,65% Sunday: 10,88%
00 o'clock: 2,00% 01 o'clock: 1.67% 02 o'clock: 1.70% 03 o'clock: 0.83% 04 o'clock: 0.94% 05 o'clock: 0.60% 06 o'clock: 0.96% 07 o'clock: 1.90% 08 o'clock: 3.40% 09 o'clock: 5.73% 10 o'clock: 7.03% 11 o'clock: 8.24% 12 o'clock: 7.26% 13 o'clock: 6.24% 14 o'clock: 6.24% 15 o'clock: 5.90% 16 o'clock: 5.94% 17 o'clock: 4.87% 18 o'clock: 4.63% 19 o'clock: 4.58% 20 o'clock: 4.84% 21 o'clock: 5.35% 22 o'clock: 5.27% 23 o'clock: 3.88%
Personal experiences often lead to successful business ideas. Baby Needs is a great example of what migration to a specialized platform delivers. This online store is an exclusive importer for several baby goods manufacturers. It targets recent or soon to be parents who aim to provide their children with the best available products.
Paul Mihalache, founder & manager of BabyNeeds.ro, reveals how he started the business and what challenges had to be overcome. Paul also talks about the online store migration to the Gremini platform and benefits of this move.
It’s been six years since the launch of DyFashion, now one of the most popular women’s fashion online stores in Romania. The website, owned by Dragos and Irina Aipu, saw a complete transformation after it was migrated to the Gremini platform.
Dragos discussed the challenges of an emerging online business, how he overcame them and shared some tips on how to start an online shop.
Guara is a Romanian brand dedicated to fashion art, as the owners like to describe it. Wearing Guara clothing makes one feel proud as each design is original and made with that passion for fashion everyone is looking for. A few years ago, the wonderful Guara dresses became available online, so that customers who couldn’t regularly visit the physical stores got to make easy e-shop purchases. A new online store is also a great way to keep customers informed with all the news and updates on the brand’s collections.
It’s now been more than a year since the online store was migrated to the Gremini platform. To mark the anniversary, we talked to Bogdana Boar, Guara manager. Among other things, we asked how to expand an online business, what are the challenges along the way, how to overcome problems and, of course, a bit about how migrating to Gremini helped with the brand success story.